Your Trusted Food Brokerage Partner
Where Food Innovation Meets Retail Activation
Your Trusted Food Brokerage Partner
Where Food Innovation Meets Retail Activation
About Fresh Link Foods
Beyond Brokerage: Driving Shelf-to-Sale Success
- Fresh Link Foods goes beyond the traditional food brokerage model. This isn’t just about getting products listed—it’s about creating lasting success for brands at every level of the retail experience.
- Throughout my career, I’ve worked across the U.S. and Canada helping companies succeed in grocery, produce, deli, bakery, floral, food service, and home meal replacement. I’ve developed strategies, launched products, led teams, and built promotional programs that drive real growth—and I’ve seen firsthand where many companies/ brands struggle once they get in the door.
What sets us apart?
Retail Strategy + Store Execution
Retail Strategy + Store Execution
Retail Strategy + Store Execution
We support head office relationships and ensure your product performs at store level. From shelf placement and pricing to in-store training and merchandising—we’ve got you covered.
We help bring your product to life in-store with support for activations, launches, and promotional rollouts.
Sales and Marketing Support
Retail Strategy + Store Execution
Retail Strategy + Store Execution
Industry Wisdom with Executional Grit We combine executive-level insights with on-the-ground support to turn strategy into shelf presence—and shelf presence into consumer connection.
From annual promotional calendars to data-driven strategies—we’re in it for the long haul, not just the listing.
Cross-Border Expansion
Retail Strategy + Store Execution
Cross-Border Expansion
Whether you’re a U.S. brand looking to grow in Canada or a Canadian brand ready to scale into the U.S., we’ll bridge the gap and accelerate your path. With over 30 years of retail and wholesale experience—15 of those in the Canadian market—I understand the nuances of both sides of the border.
About Jim Saufl
Beyond Brokerage: Driving Shelf-to-Sale Success
- With over 30 years of leadership in the supermarket and fresh food industry, I’ve had the privilege of working with some of the most respected companies in both Canada and the U.S. From launching innovative products to building national programs across grocery, produce, deli, bakery, floral, and food service, my passion has always been helping brands grow.
- After serving as Vice President of Fresh at Loblaw—Canada’s largest food retailer—I’m proud to begin my next chapter: founding Fresh Link Foods, a next-generation food brokerage and marketing company. Our mission is simple: to help food manufacturers thrive in major Canadian supermarkets and beyond.
- Jim Saufl
Founder & Managing Director, Fresh Link Foods